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Go for it: Giasco towards the future of safety

Renewed identity, the same spirit as always: Giasco stands by you in every daily challenge. Get ready to take a new step forward with us.

It’s time to change pace We have traveled a long way, but today a new journey begins. A determined step, looking to the future without forgetting who we are: Giasco’s rebranding is the synthesis of years of experience, innovation, and vision. It is time to go further. It is time to say: Go for it.
Go for it: the safety of going anywhere

Agile, fast, free: the squirrel is the symbol of our way of approaching safety. Giasco shoes are designed to move with ease in any environment, from work to leisure, without compromises between protection and style.
Go for it is our invitation to act, to choose, to dare. With a shoe that gives you the courage and the confidence to take the first step and live every situation with the same naturalness and trust… Wherever you are going.

What it means to be Giasco

Innovation

To innovate is our natural instinct. We look at every project with fresh eyes, even when we have been doing it for generations, and we always start from the same question: how can we do it better?
The patented Three to Be sole is the result of years of research: three layers of injected polyurethane combined to ensure comfort, stability, and maximum grip. A concrete evolution, designed for those who never settle.

Design

A work shoe can also be a shoe that tells who you are. For us, design means this: creating something that makes you feel comfortable wherever you are. On the construction site, of course. But also at the bar, in the city, in your real life.
We push our footwear beyond the technical product to offer you an extension of your style, of your way of being. Because comfort is not only in the materials… it is in the way you move in the world.

Reliability

Reliability is measured in critical moments. When what you need is an answer, not a procedure. A person, not a call center. That’s why we have eliminated all unnecessary bureaucracy and endless waiting times, so we can guarantee fast and effective advice and support.
We are a company made of people who listen to you, make decisions, and take action. If you need an answer, you’ll find it. And it will come quickly.

Same soul, new step
If you too believe in a new way of living safety, explore our collection and discover what Go for it really means.
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